is set forth below.
PERSONALLY IDENTIFIABLE INFORMATION
Depending upon which of our services you are utilizing, the types of non-public personal information that we may collect include:
- Name, birth date, postal address, email address, and telephone number;
- Information we receive from you on applications, forms or in other communications to us, whether in writing, in person, by telephone or by any other means;
- Information about your horses, competitions, awards, certifications, winnings;
All information entered into USEF’s online e-business applications database is stored in a secure
location on USEF’s internal network and USEF takes reasonable precautions to prevent access
by anyone not authorized.
WHAT WE USE
Web Beacons (Clear Gifs)
Certain USEF web sites may also contain electronic images known as Web beacons, or clear gif technology, that can be used to assist in determining what content is effective on the web site. Web beacons are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movement of Web users. The main difference between the two is that clear gifs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Web beacons are not used to access your personal information. They are a technique used to compile aggregate statistics about usage of USEF web sites. Web beacons collect a limited set of information including a cookie number, time and date of a page view and a description of the page on which the Web beacon resides.
Clear Gifs can "work with" existing cookies on a computer if they are both from the same Web site or web marketing/customer service company. That means, for example, that if a person visited “www.companyX.com
”, which uses a web marketing company's clear gif, the Web site or web marketing company would match the clear gif's identifier and the web marketing company's cookie ID number, to show the past online behavior for that computer. This collected information would then be given to the Web site. In addition, we may use clear gifs in our Hyper Text Markup Language (“HTML”) HTML-based emails to let us know which emails have been opened by the recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses are tied to personally identifiable information to enable our Web-based service.
We use Google Analytics to collect site usage data and compile statistical reports. In addition to website analytics, Google may share with us anonymous demographic information such as age, gender, and interests.
What we collect
We aggregate both anonymous and personal data. What we collect depends on what you do when you use our web site and on what personal information you elect to give us.
We collect anonymous data when you visit our site, including your internet address, the time of your visit and the pages that you view. We use this information to monitor and improve the performance of our site so that we can continue to effectively and reliably provide useful services for our visitors and our company.
We use the methods as described and qualified above on our web site. We may also use some of the methods in HTML based e-mail
to support and to gauge the effectiveness of our communications, marketing and sales efforts.
As a visitor or user of the USEFNetwork Web site you may visit this site without telling us who you are or giving any personal information about yourself. There are instances on this site where we may request information about you for our use or that of a partner. You may choose to give us personal information in a variety of situations. For example, you may want to give us information, such as your name, address, birth date or e-mail id so that we can correspond with you. If you tell us that you do not want us to use this information to make further contact with you beyond fulfilling your request, we will respect your wishes. If you give us personal information about somebody else, such as a spouse or work colleague, we will assume that you have their permission to do so.
How We Use Information Collected
USEF uses information for several general purposes: to fulfill your requests for certain products and services, to personalize your experience on our Web site, to keep you up to date on the latest product announcements, events, special offers or other information we think you'd like to hear about either from us or from our business partners, and to better understand your needs and provide you with better services. We may also use your information to send you, or to have our business partners send you, direct marketing information or contact you for market research.
Beginning January 1, 2005, California law permits customers that reside in California to request certain information regarding the disclosure of personal information collected by USEF to third parties for marketing purposes. If you are a California resident, have provided USEF with personal information within the last year and would like to know whom USEF shared information with and what information was shared you may contact USEF at email@example.com
at the Privacy Contact listed below.
USEF follows industry standards and practices to safeguard all of the information, both anonymous and personal, that we collect. USEF will provide access to personal information about you only to those USEF employees who need information to do business with you.
Director, Information Technology
United States Equestrian Federation, Inc.
4047 Iron Works Parkway
Lexington, KY 40511