United States Eventing Association Announces Marketing Partnership with Alltech FEI World Equestrian Games
RELEASE: April 12, 2010
AUTHOR/ADMINISTRATOR: By Amy Walker
The United States Eventing Association (USEA) announced a marketing partnership with the 2010 Alltech FEI World Equestrian Games that launched April 6, 2010.
The United States Eventing Association will be working with the World Games 2010 Foundation, Inc., to promote the 2010 Games by communicating ticket and hospitality opportunities to their membership. The Association will then receive a portion of the proceeds generated by their membership through these efforts.
"We are very excited to announce this partnership with such a terrific organization as The United States Eventing Association," said Terry Johnson, Vice President of Marketing and Sales for the Foundation. "This will allow their members to get involved in the 2010 Games and support their association at the same time."
USEA CEO Jo Whitehouse is delighted that the organization has been invited to participate in this marketing partnership with the World Games 2010 Foundation. "This is a wonderful opportunity for the USEA. Our members are excited that the Alltech World Equestrian Games are taking place on U.S. soil and are eagerly making plans to attend. We look forward to this partnership being a success for everyone."
To obtain tickets to the WEG through this promotion, visit
www.ticketmaster.com/promo/q5s4vz.