SmartPak™ Introduces New Educational Guide to Supplements and Horse Care
RELEASE: February 25, 2010
AUTHOR/ADMINISTRATOR: By Rebecca Bennett
SmartPak™, the industry leader in daily dose supplement packaging, has introduced a new educational resource guide for horse owners and barns. The
Guide to Supplements and Horse Care provides horse owners with a new way to learn about their horse’s health and supplements. “We’ve compiled our 10-plus years of supplement expertise into one easy-to-read resource that we think will be a favorite go-to for horse owners,” said SmartPak founder and president, Becky Minard. "We've included customer success stories and provided horse owners with direct access to SmartPak’s experts. And the best part is that it’s free!"
Beyond the expert help it provides, the
Guide to Supplements and Horse Care has also made comparison shopping for supplements easier by offering resources like, "Healthy Joints at Any Stage, At Risk for Ulcers?"—a quick quiz to find out your horse’s risk; "What to Look For in a Hoof Supplement," and even a Q&A on daily dewormers with SmartPak staff veterinarian Dr. Lydia Gray, DVM, MA. The guide also includes over 17 success stories from horse owners, like Laura Nunnally and her Thoroughbred mare, Fancy. Fancy is a 14-year-old Thoroughbred mare who came to live with Laura after years of campaigning as an A circuit jumper—a role that caused her to develop discomfort in her hocks and stifles. Laura put Fancy on a daily SmartPak program of B-L Pellets and SmartFlex III Ultra. Recently the duo went to a local county show to see how a couple of crossrails classes would go, and they won both.
Already known for helping horse owners make the right decisions for their horses through their free Supplement Consultation service, SmartPak’s educational
Guide to Supplements and Horse Care is just one more way that SmartPak is poised to be a partner in your horse’s health and well being. Interested barns, pony clubs, 4-H clubs and any other equine groups who think their members could benefit from the guide are urged to contact SmartPak directly for their free copies. "We’re thrilled to be offering this wonderful resource to the equine community,” said SmartPak CEO Paal Gisholt. “We hope barns and horse owners across the country enjoy reading the guide cover-to-cover and use it as a handy reference whenever they have questions about their horse’s health.” Feedback from early readers of the guide has been very positive. Some of the comments include;
“Loved this guide! Hope you make it a regular thing.”
“The Guide to Supplements and Horse Care
is the most wonderful mailer you have produced thus far. I am a voracious reader of articles, books, etc., on horses and their care, and this latest publication is ranked high on my list. There is never enough info out there for horse owners. To be sure, this publication has found its spot on my 'horse info' book shelf.”
“I just received your Spring Guide and was surprised at the wonderful magazine format. The customer stories peaked my interest and gave it a nice personal touch. Really terrific job!”
“I just read your Supplements Guide from front to back. OUTSTANDING.”
“The Supplement Guide is FANTASTIC! I loved reading every single article but especially the one about ulcers! My neighbor has a huge Percheron with terrible feet so I showed him the article about hoof health. I need you to send him one because he most certainly cannot have my copy! I love it too much!”
“I love your supplement guide and I want to thank you for the support that you have offered to my horses. I don’t know what I would do without you!”SmartPak is committed to helping horse owners improve the care and enjoyment of their horses by providing them with simple, innovative solutions and exceptional service. Over the past 10 years, SmartPak has served over 150 million supplements in SmartPaks. To request a copy of the
Guide to Supplements and Horse Care, visit
www.SmartPak.com or call toll free (800) 461-8898.
About SmartPak EquineSmartPak Equine was founded in 1999 with the purpose of simplifying the administration of nutritional supplements and medications to horses. The patented SmartPak™ supplement feeding system has been adopted by thousands of barns and horse owners across the country, who value knowing that their supplements will be fed correctly. It has been embraced by riders from all disciplines and all levels, including seven Olympic medalists. In addition to the SmartPak supplement system, the company offers a broad line of horse health and rider items, dog supplies, and equine and canine pharmacy items sold through the company’s catalog and website. In 2006, SmartPak was named to
Inc. Magazine’s list of the 500 fastest growing private companies for the second straight year and is the only equine company ever named to the list. The company has also been honored with a Best Bosses award presented by Fortune Small Business and Winning Workplaces. SmartPak also operates a retail store in Natick, MA. For more information, visit
www.SmartPak.com.