2010 Alltech FEI World Equestrian Games Announces Partnership with NBC Sports
RELEASE: May 1, 2008
AUTHOR/ADMINISTRATOR: By Amy Walker
The World Games 2010 Foundation and NBC Sports announced NBC as the official network broadcast partner for the Alltech FEI World Equestrian Games, which will be held at the Kentucky Horse Park in Lexington, KY, September 25-October 10, 2010.
The Alltech FEI World Equestrian Games will be the largest equestrian event ever held in the United States, and will be America’s largest spectator sporting event in 2010. More than 800 athletes and 900 horses from 60+ countries will compete for eight world championships in equestrian sport.
NBC’s coverage of the 2010 Alltech FEI World Equestrian Games represents the largest major network broadcast of equestrian sport in U.S. television history.
NBC Sports will provide six hours of televised coverage during three weekends across the sixteen days of the Games. The programming will include coverage of the world championships in each of the eight equestrian disciplines of the Games, as well as coverage of opening and closing ceremonies and other features surrounding the event. Additionally, NBC Sports holds the digital rights for the event, making it available on multiple platforms including mobile and live streaming on NBC Sports.com.
“NBC Sports is thrilled to be the broadcast partner of the world’s most prestigious equestrian event,” said Jon Miller, Executive Vice President, NBC Sports. “By devoting six hours over three consecutive weekends, in addition to our digital rights, we will bring viewers comprehensive coverage of the biggest event in the sport of equestrian.”
“NBC’s historic commitment to the 2010 Games is a significant milestone for equestrian sport and for the World Equestrian Games, and we are very enthusiastic about their decision to devote such considerable coverage to America’s largest spectator sporting event in 2010,” said World Games 2010 Foundation CEO Jack Kelly.
The Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park September 25-October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the International Equestrian Federation (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines ever previously been held together at a single site—both firsts that will be achieved at the Kentucky Horse Park. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include the Rolex Company and an unprecedented $10 million title sponsor, Alltech. It is anticipated that more than 600,000 spectators will attend the 16-day competition.