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News

2013 Kentucky State Fair World's Championship Show Live Stream Breaks Viewing Records

RELEASE: September 6, 2013
AUTHOR/ADMINISTRATOR: American Saddlebred Horse Association

Lexington, KY - The dynamic webcast on the USEF Network of the World’s Championship Horse Show at the Kentucky State Fair in Louisville, KY, held August 18-24, 2013 was viewed by record breaking numbers of American Saddlebred enthusiasts, reports William Wood of the USEF.  The popularity of this live stream has been growing steadily since its inception in 2005, (where 2,300 viewers enjoyed the World’s Championship Horse Show), but viewership in 2013 broke all previous records.

Video plays increased by more than 146% over the 2012 webcast, with over 175,000 plays. Page views, where fans looked at other items of interest on the coverage page (show results, sponsor links, judges’ cards) were up approximately 50%, with over 485,000 views.

The top 5 countries viewing the webcast were: United States, Canada, South Africa, Great Britain, and the Netherlands.

All sessions of the 2013 World’s Championship Horse Show were filmed by Richfield Video Productions and broadcast live on USEF Network throughout the week-long show, with the final two championship nights available on -demand.

C. Jarvis Insurance Agency, Inc. was the presenting sponsor for ASHA’s live webcast of the WCHS.  Other webcast sponsors included ASHAM, Cavallo Ventures, Merial, Neace-Lukens, Redwing Farm, and UPHA.

“I looked at the analytical data from the Redwing Farm website…On a normal week we get between 15 and 25 views.  Last week we got 2060, with 1850 unique people from 12 countries,” said Redwing Farm owner Judy Werner, “Clearly this is a great way to market our breed.”