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  • Lo Elizabeth. Kentucky Rolex starts tomorrow. You know I'm gonna be on @USEFNetwork all day. 🐎😍🙌 Retweeted by USEFNetwork 4/23/2014 11:21:10 PM
  • USEF Network Ride times for tomorrow...anybody excited yet ;) #rk3de http://t.co/ZZv790e72E 4/23/2014 10:27:47 PM
  • Amanda Kornacki Yep I'm not going to be mentally in school for the rest of the week. Instead I'm going to be watching the @RolexKentucky on usef network😊 Retweeted by USEFNetwork 4/23/2014 9:39:01 PM
  • USEF Network 12 hours...#rk3de #eventinglive http://t.co/LSdqo5gDYc 4/23/2014 9:30:38 PM
  • USEF Network We're pretty stoked to have all-star voice @JohnKyleSpeaks as our #rk3de soundtrack this year. http://t.co/3VzcieAGzM #eventinglive 4/23/2014 7:45:45 PM
  • USEF Network Large Field Ready for Start of 2014 @RolexKentucky http://t.co/cQypMPitoH It's going to be a great one! #rk3de 4/23/2014 7:14:13 PM
  • John Kyle Lovely first day at #RK3DE. @USEFNetwork broadcast should be excellent, tune in every day. Gutted for connections of the 3 horses spun. Retweeted by USEFNetwork 4/23/2014 6:49:00 PM
  • Glorious Alliance Remember that @USEFNetwork is live streaming the Rolex Kentucky and the Del Mar National this weekend!!! Retweeted by USEFNetwork 4/23/2014 6:48:52 PM
  • Kentucky Reining Cup Competitors schooling at the @KyHorsePark today to prepare for this weekend! Get tickets at http://t.co/aWzDDyDMWT! http://t.co/ERxzulkHZP Retweeted by USEFNetwork 4/23/2014 5:07:50 PM
  • USEF Network Fun info graphic from @eventingnation about the riders at #rk3de http://t.co/PCsw0JKF1w 4/23/2014 5:03:11 PM

News

Riders4Helmets Announces International Helmet Awareness Day

RELEASE: May 27, 2013
AUTHOR/ADMINISTRATOR: Chad Mendell for Riders4Helmets

Lexington, KY - Riders4Helmets.com has teamed up with leading helmet manufacturers to host International Helmet Awareness Day 2013 on Saturday June 22nd. Building on the success of International Helmet Awareness Day 2012, participating retailers all over the world will be offering discounts on helmets to equestrians on this day. "We are absolutely delighted at the growth of the event since it was first held as a US based National event in 2010," said Lyndsey White, Riders4Helmets. "To be in our third year of hosting and organizing the event on an International level is truly a testament to the support of the helmet manufacturers, retailers and equestrians around the globe who continue to realize the importance of ongoing safety education. Carmen ter Rahe has joined the riders4helmets team this year to assist with growing International Helmet Awareness Day even further as our Ambassador in Australia."

The riders4helmets campaign was founded in 2010 as a direct result of Olympian Courtney King-Dye's accident with the aim of educating equestrians on the benefits of wearing a properly fitting, secured and certified helmet. "In 2012, International Helmet Awareness Day  received support from 10 helmet manufacturers and 600 retailers in 4 countries," said King-Dye. "Whether you are a helmet manufacturer, retailer or equestrian, I hope that you will lend your full support to this important event in 2013."

International Helmet Awareness Day is not just an opportunity for equestrians to purchase a helmet at a special one-time discount, more importantly it is an opportunity for equestrians to be educated.  "Riders4Helmets will therefore be live streaming “Get Educated” webinars via Riders4Helmets.com on Saturday June 22nd, in which equestrians will be able to ask a variety of experts real-time” questions. The webinars will feature experts in fields such as: Traumatic Brain Injury and Concussion; Psychology (why equestrians choose not to wear a helmet); Neuro Physiotherapy; Helmet Manufacturers; Traumatic Brain Injury Survivors; Leading Equestrians (including Olympians); and, Helmet Testing Agencies. Riders4Helmets will announce the confirmed line-up of participants at Riders4Helmets.com prior to June 22nd. The educational aspect of International Helmet Awareness Day will be supported by participating retailers, many of whom have already made plans to offer educational events in their stores on June 22nd.

Helmet brands that have committed involvement in International Helmet Awareness Day 2013 to date include: Samshield, Champion, Gatehouse, Uvex, Charles Owen, GPA, Antares-Sellier, Tipperary, LAS (Leslie Sutcliffe), One K, Ovation, KEP Italia, Troxel and Aegis (Devon-Aire). Additional helmet brands are expected to announce their participation soon. "We are grateful to the helmet manufacturers for their continued support of this important event," said Chad Mendell, Riders4Helmets. "The Riders4Helmets campaign has continued to grow on a global level, as we hope will International Helmet Awareness Day." 46,000 unique visitors per month currently visit riders4helmets.com to read the many articles, watch educational videos and share their stories. The campaign has hosted four Safety Symposia in the past three years and will be hosting an International Safety Conference in the UK in September 2013.

Retailers who wish to participate in the event may register by visiting www.riders4helmets.com/ihad/retailer-information/. Retailers are encouraged to register prior to June 5th, 2013 in order to ensure that they receive educational materials in time for the event. Late registrations will however, still be accepted through June 20th.

Equestrians may visit www.riders4helmets.com/ihad/ to learn more about International Helmet Awareness Day and to search for participating retailers by "Name" or "Geographic Location." Equestrians are encouraged to visit www.riders4helmets.com/ihad/ the morning of June 22nd, 2013, to view the most current update, as participating retailers continue to be added.

Individuals or organizations wishing to hold an event to recognize International Helmet Awareness Day may email admin@riders4helmets.com for helmet awareness graphics and educational brochures. “You can participate and show your support just by wearing a helmet on June 22nd, no matter whether you are trail riding, showing or competing” said Lyndsey White, Riders4Helmets.

For more information on the Riders4Helmets campaign, visit www.riders4helmets.com. You can also follow the campaign at www.facebook.com/riders4helmets and http://twitter.com/riders4helmets.

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